Three Fourths of US Internet Population, Two Fifths of Americans, Using Search Engines

Nielsen//NetRatings reports that 114.5 million, or 39 percent of Americans, used a search engine during January 2004. The 114.5 million unique users, representing 76 percent of the active online U.S. population, each spent nearly forty minutes using search engines during the month.

"Search engines continue to be the primary tool people use to navigate the Web," said Jason Levin, analyst, Nielsen//NetRatings. "With the big search players having recently updated their search capabilities, Internet users should expect to find even better search results from the major search engines in the near future."

1. Google 59,327 39.37
2. Yahoo! Search 45,774 30.38
3. MSN Search 44,651 29.63
4. AOL Search 23,394 15.53
5. Ask Jeeves 12,792 8.49

Source: Nielsen//NetRatings NetView, January 2004

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