HYPERDRIVEN SEARCH ENGINE MARKETING:
Hyperdriven works to position our clients at the top
of the first search page to provide them with increased
traffic. In today’s market, Search Engines provide online
consumers with the majority of information, products and
services.
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Hyperdriven's network of search engines, including Google,
Yahoo, MSN, Overture, AOL, Findwhat, Kanoodle, Enhance,
Lycos, Ask Jeeves, Inktomi and more, enables us to provide
and manage performance driven SEM solutions to fit our
client’s needs and budgets.
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Pay Per Click (“PPC”)
PPC advertising or Paid Search has become the fastest growing,
and most effective form of search advertising. A targeted PPC
campaign is the most effective way to deliver your marketing
message, sell products or generate leads. Our team will deliver
this solution while focusing on providing the best return on
investment (“ROI”).
How does Pay Per Click advertising work? Keywords are bid
for to achieve the top position, or second and third, depending
on client’s objective and budget. Payment for the use of the
keyword and delivery of the advertisement or search-engine
listing only occurs when a user clicks that particular link.
PPC advertising is also the most effective form of online
advertising as the only payment is for the users who have
read your marketing message and have clicked on your website
link. This ensures that spending is only on targeted and qualified
traffic.
Hyperdriven uses an in-house proprietary tracking solution
to track ROI by keyword and Search engine. Our focus is on
ROI and providing our clients with cost effective sales, leads
or branding.
Contextual Marketing
“Contextual Marketing” has emerged as a new form of online marketing. The goal of Contextual Marketing is to deliver your advertisement to users who are actively seeking information about your service or product online.
Contextual Marketing can be executed in various ways, including highlighted
text and keywords within website copy, to pop-up banner ads
based on the consumer’s keyword search. Contextual Advertisements
give you the ability to target your advertisements to a targeted,
and receptive audience. This new form of marketing is becoming
recognized as a channel that can deliver quality results and
ROI.
XML Inclusion
Hyperdriven's XML Inclusion process spiders your site to retrieve all of your URLs, including product, brand, description, category, prices, etc. Hyperdriven then extracts all the product info from each page, to generate XML feeds that will represent your entire product inventory or catalog. This detailed information (XML Feeds) are then submitted directly to your desired search platforms, which drive targeted traffic to your specific product pages.
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